The Future Is Everything in About an Hour

DoorDash Inc.’s DASH -1.66% and Uber Eats’ ambitions are bigger than your lunch.

They are after a whole new category of logistics and are increasingly billing their specialty not as food but as speed and convenience. Companies say that so-called next-hour commerce—which includes delivering everything from drugstore staples and alcohol to pet food on demand—is the prize that could sustain their growth and eventually help them turn a profit.

“ Amazon powers next-day delivery. We’re going to power next-hour commerce,” said Raj Beri, Uber Technologies Inc.’s UBER 0.24% global head of grocery and new verticals.

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